Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs.

“Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs,” Wyatt Tweeted on Thursday. 

The news comes after the enterprise software giant said on March 15 that it is expanding its client services to include management of non-fungible token (NFT) loyalty programs.

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