Hyundai Department Store Duty Free is taking customer experiences to new heights by embracing NFT marketing. Through strategic collaborations with SMATh World and Olim Planet, the renowned travel retailer has introduced a captivating array of digital characters and launched innovative online/offline pop-up stores.
One such pop-up store, located on the ninth floor of Hyundai Department Store Duty Free Trade Center, serves as a captivating showcase for digital art and goods featuring the beloved Newnique Traveler and Banana Noma characters created by SMATh World. This unique shopping experience allows customers to immerse themselves in the digital realm while exploring and purchasing these exclusive offerings.
As an added incentive, customers can also acquire limited-edition credit card-shaped gold bars, each imprinted with a character logo, and receive a complimentary digital character NFT as a token of appreciation.
In collaboration with Olim Planet, Hyundai Duty Free has further expanded its NFT marketing initiatives with the introduction of a virtual pop-up store called 'The Lost Cosmos.' This immersive online environment provides customers with the opportunity to browse and purchase an enticing selection of merchandise, including gold bars, hoodies, t-shirts, and more. By embracing virtual spaces and the metaverse, Hyundai Duty Free aims to enhance its sales channels and offer customers truly unique and engaging shopping experiences.
A spokesperson representing Hyundai Department Store Duty Free expressed the company's unwavering commitment to leading the digital trends within the Korean duty-free market. Through continued collaborations with digital companies and leveraging cutting-edge technologies, Hyundai Duty Free strives to stay at the forefront of innovation, providing customers with unparalleled experiences that redefine the boundaries of travel retail.
